Swift City

Glendale is a suburb of Phoenix, and was host of this year's Superbowl . Turns out Taylor Swift is a bit popular and has a couple sold out shows at the stadium. And there's a bit of city rebranding going on.

Glendale, Arizona, is changing its name to Swift City in honor of Taylor Swift launching the Eras Tour at State Farm Stadium with two sold-out performances on Friday and Saturday, March 17-18.

The temporary and symbolic rebrand takes effect Friday, the opening day of the tour, and lasts through Saturday.

The name Swift City was unveiled at a news conference on Monday where Glendale Mayor Jerry P. Weiers read a proclamation laying out the case for Swift and Glendale in a series of sentences beginning with "Whereas" and referencing lyrics to several hits on his way to a closing involving the words "I do hereby declare."

  1. kapgar says:

    Time for new address labels.

    I wonder if Google or Apple Maps recognizes the change for those two days?