Last December I wrote a thing about Twitter. And then in January another thing because it seemed like Elon was determined to make Twitter a slow death by a thousand cuts.

Today they rebranded it as 'X'. blink

A choice quote from CEO Linda Yaccarino

X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we're just beginning to imagine.

The pinnacle of corporate word salad. No one fucking wants this. You're taking the one remaining thing Twitter had going for it, the brand, and flushing it down the toilet.

M.G. Siegler's take

Twitter, as we knew it, is dead.
…
All of this sucks. I loved Twitter. But the bird is dead. In its place is some weird, spiraling viral network where the content pushed to you has no unifying principle beyond maybe just having the opposite ideological bent of the content that proliferated before it. This is basically Bizzaro Twitter. It's so fucking weird. It's like a literal version of the scene in The Dark Knight where The Joker lights the massive pile of money on fire and walks away. Except that amount of money clearly wasn't $45 billion. This is.

You know what, this does suck. Twitter the service was so very good. Until it wasn't. Elon fucking Musk everyone.