Got to thinking about Tesla's announcement of their 10% reduction in workforce. For years they gained a foothold because they were early to market and their cars just had something about them. They were cool, the company was cool, Elon was cool (I know, I know, stay with me) . I've admired the Model S and Model X from afar for years.

In 2024 all major car manufacturers make electric vehicles. The competition well and truly caught up. Now if you want a fancy lad electric vehicle you have other options. Those made by Volvo, Audi, Jaguar, BMW, and Mercedes are compelling. Tesla no longer the only game in luxury EV town.

But there's also a pretty big elephant in the room.

When it comes to me even thinking about a Tesla, that particular ship couldn't have sailed further if I'd pushed it out of the docks myself. Musk's toxic behavior has ensured I will never give a cent to anything he's involved in. I'm sure I'm not alone.